1990s Reinvention

A city reborn

Symphony Hall and the ICC open in 1991, the canals come back to life at Brindleyplace, and in Digbeth the old Bird's Custard factory is reborn as a creative quarter. Birmingham begins turning its industrial past into cultural future — a transformation its people led.

The Custard Factory in Digbeth, a former factory reborn as a creative quarter
Digbeth The Custard Factory — industry reborn as creativity

In 1991 Birmingham unveiled its answer to the 1980s: the International Convention Centre and Symphony Hall, a concert hall soon ranked among the finest in the world, home to a city orchestra winning global acclaim. It was a statement of intent — Birmingham would reinvent itself through culture, services, and events.

Belmont Row Works, a historic factory building in Birmingham
The works Industrial bones, new life — the city's fabric endures

The city's industrial fabric found new purposes. The canals — once the arteries of the workshop of the world — were reborn as waterside quarters at Brindleyplace and Gas Street Basin. In Digbeth, the old Bird's Custard factory reopened as the Custard Factory, a village of studios, galleries, and independent creative businesses that made the district a byword for Birmingham's artistic energy.

Reinvention was cultural in the widest sense. The Balti Triangle boomed; melas, carnival, St Patrick's Day — one of the largest parades outside Ireland — and Vaisakhi filled the calendar; and a generation of Brummies born to migrant parents came of age fluent in two heritages at once. The city that had made things was learning to make experiences — and its communities were the makers, as ever.